My fingers hurt from typing the following show notes:

Interactive Podcast with Shel and Scoble using Waxi
This was really cool, I was able use the chatroom feature (like a backchannel) , listen to Shel and Scoble talk, and even got to participate and join in the discussion via my phone. Multimedia two way experience --love it!

Getting started --little rough
Little bit chaotic getting this going, I'm listening in on mute. The call had to be shut down twice --the first was to reduce a buzzing sound, and the second time as someone initiated the conference call without permission. Then we were on hold for a minutes listening to some fantastic sounds of Yanni. Shel needs to get some better phones at home ;)


Show Notes
I took the following show notes, I had no idea it was going to be nearly two hours long, anyways, here's the fruits of my labor.

1) Email question around blogging impacting employees

• First question was around how has blogging changed some companies, and Robert talked about how Microsoft has changed it's HR policies

2) Tips for new bloggers

• Robert:
  
• Comments, taglines, looking at Technorati to find effective headlines, writing well. Having a good looking blog, nice url.

• Shel:
  
• Be passionate, join the conversation. Shel references my journey.

3) Web development, participatory podcasting, PBS

• Robert: 3.3 unique million visitors to Channel 9 without any advertising.


• Ipod is new distribution channel for audio


• Shel references how Waxxi is changing this global conversation


• Robert:


• It's two way, and the conversation and content is different


• Wishes Adam Curry would have used this type of technology in his shows on Sirius.


• (Jeremiah thought: does Waxxi move into the NPR space? ...global, free, infinite channels)


• Google empowers users to find obscure pieces of content --small niches.


• Shel:


• Hard to summarize the book, however "blogging is normalizing"


• The world is becoming a smaller faster place


• Robert:


• Mini Microsoft has changed MS.


• Discussions around blogging plumbers


• Shel:


• All business should blog


• Robert noticed that some businesses in Montana have yet to have a website


• (Shel asks why Robert goes to a fish restaurant thousands of miles from the Ocean --kills me, oh man)

4) Squidoo

• Shel brings the topic up from the chat room


• Squidoo is Seth Godin's baby


• Robert uses technorati and tech.meme


• Shel suggests that there are several companies are working on enabling effective search for --the solution is not yet here.


• Robert: Using word searches on Technorati, primarily words such as "geek" as it brings some interesting results

5) What's the bigger picture? (question by me)

• Shel:


• Blogs and podcasts are going to be considered 'cute' tools in the future


• The power is not with huge advertising, and large organizations, but rather by smaller communities that share common interest, not geographic boundaries


• Quotes Charlene Li's suggestion that companies that relinquish control will be the ones that can harness this.


• Shel heading on a world tour, seeking new technologies that will made the changes


• The connected world means the universe of knowledge is global and change can occur easily and fast


• Some politicians are realizing that bloggers can make them irrelevant, Shel cites how San Carlos bloggers are becoming empowered.


• Robert:


• The web is becoming real


• Businesses and execs don't understand why to talk to micro audiences.


• "Why communicate with 20 people, when I can buy a forbes full page ad"


• Is it important to have C level execs blog?


• Robert would rather see a grassroots build up rather organic and authentic


• Onenote blogger in the blogger team.


• Blogging is bottom up


• Discusses how Marc Cuban has top down blogs, and is the only one.


• How product teams can tell stories, have conversations about 'crashing' and real time support and communications.

6) but what if the onenote team started blogging about higher-level microsoft strategies? shouldn't bill gates be the one doing that?

• Robert:


• Bill Gates will blog but only if he could do that at a consistent basis


• Robert has to be careful about what he needs to say, such as he knew about the HR changes coming to MS.


• What about risky or sensitive information?


• Shel



• Robert's greatest loyalty is to the technology


• Robert


• What about IP discussions, or Financial


• Gotta be careful


• Reference to Google Blogger being fired (Mark Jen)


• Robert talks about the corporate membrane


• Shel


• Talks about Mark Jenn, and that he doesn't think anyone got fired for blogging, but the actions that they took.


• Robert


• Gotta check the risks before you take it


• It's about being a professionals and taking risk


• What is the reason you're doing something? Get a good answer before you do this, or you'll be in the hot seat.


• Shel:


• Many bloggers are blogging, although there's only been a few firings.


• Some are careful as they know they are in public


• Robert:


• Being in a public place employees will be careful what you're going to say.


• He needs to be careful about what is portrayed


• Shel:


• Very few bloggers have been fired as of recent.

7) Are blogs really 2 way communications?

• Shel
• 90% of blogs have 0 comments, and less blogs have comments


• Robert:


• When he first started, he didn't get a tremendous amount of blogs


• Although he has thousands of readers, he only gets about 50 comments a day.


• It doesn't bother Robert, as he can still find this content via Google


• Robert has been writing about his sick Mother, and received more comments back.

8) Frank Gruber (read his notes): how would you address F.U.D. of other professionals that worry about their online reps. For example, law students worried their blog will be used later against them.

• Shel
  
• gives examples of a student on myspace that wrote some criticisms --the college admissions held this against him.


• Digital is forever.


• Robert
• Robert says some interviewers print out and read his blog


• Gaping Void is on the edge, and his style has opened up doors where others have closed


• Number of comments has something to do with passion of post

9) Nature of Tags and Delicious

• Robert


• Collective way for a group to say something is interesting


• Folks can share tags so new things can get discovered


• Finding popularity


• Watches Digg as well --brings a lot of traffic. (40-80k visitors)


• Shel


• Tagging is advanced features


• Like putting your kids name before he heads off to camp


• Robert:


• Technorati is using it a bit as well


• Raw Sugar


• Different info than Google

10) ptvGuy: I also wanted to ask about the recent phenomenon of blogs being left in Wills and trusts and how a person or business would treat a blog as an asset.

• Shel


• Interesting to think of this as an asset


• If Robert leaves MS, then scobilizer goes with him


• Robert


• Will it be findable forever? Not sure, although it will be findable.


• Jeremiah Owyang: the blog will NOT stop...it will be findable forever...

ptvGuy: A blog memorial

• A large percentage of them will not survive

11) Talking about Sphere

• Shel


• Will it scale and make money?


• Interesting new products

12) When will MS enter the blog search?

• Robert:


• Working on it


• Shel


• Why doesn't MS buy Technorati or Sphere


• Robert


• Trying to persuade committees is difficult, can MS become more agile?

13) Shel Holtz chimes in looking at regulatory rules with blogging such as pharma

• Robert


• Discusses how folks must get approvals in order to blog


• Maybe pharma folks can blog about stuff on the edges.


• Talk about the work that you're doing


• Shel Holtz


• How about the world of R&D to talk about this without imposing any issues


• Shel


• within 12 months a pharma will be blogging, discussing larger issues


• Addressing how they've been accused of their bad rap


• knows of one consultant that may be able to show some results soon


• Internal blogs and wikis can be implemented

14) What about companies that have used blogs to launch something out of very little

• Robert


• Techcrunch and podtech have built businesses out of very little

15) Advertisting

• Shel


• Advertising are a little slow in how they need to adopt


• Contextual are becoming invisible, as we train to ignore them


• Doc Searls suggests we look at Attention Marketing


• Ads for when we need them


• wants advertising when he wants, but not at the cost of consumer freedom


• Advertising revenue will be driving down over long term.


• Robert


• Every big business is trying to figure this out


• Google figured this out

16) Will there be another book? and Publishing

• Shel is going to do a book on his own.


• Robert says "never say never"


• Seeking publishers to jump on this fantastic book


• Jeff Jarvis says books are dead! Books are less profitable, readership is constant


• References Powerpoint books and Davinci code.


• Blurb is a company that publishes books out of books


• 30 dollars to print today, 15 in a few years


• Everyone can publish,


• Direct access may be the future rather than book publishers


• Robert suggests that if he wants to make money he would be a landlord in Second Life


• Related Podcast here FYI on second life and scoble (and me)
  



• Books don't make authors rich, it's the reputation after it happens afterwards


• Gladwell and Seth make 40k per speaking


• Tracy:


• chimes in that you'll make money what happens after the book


• John says books should be free


• Scoble: My blog is the free book!


• Guy Kawasaki's marketing tips --it's free and it's out there


• Shel


• The chapters posted on Naked Conversations were less read vs the actual interviews


• Scoble:


• Paperless distribution --gotta be


• Shel:


• Agrees that media is too tied to paper. Newspapers should rely on bloggers to use bring the news.


• Tells this to publishers, but suggest they dont get it

17) How do you make money using blogs?

• Robert


• makes six figures as a pro blogger for MS
  


• Suggests that bloggers Use Google ads to make money


• Shel


• Andrew Carton, Treonauts


• Discusses how a tshirt maker can use a blog to build the blog

18) Frank Guber: Attention Marketing, Intention Advertisting, are people going to get paid for their attention?

• Robert:


• Oooh.. AHH...


• Shel:


• The shift of power and control from central to communities


• Shel will let you have my attention when I tell you to


• Special advertising will not get my attention nor emails.


• Sender has no power, but receiver has all the power


• Robert


• Frequent Flyer programs on airlines


• As you play games on xbox you'll get rewards --this will happen online?


• "Achievements" online --rewarding users as they participate


• Attention could teach the online systems using his history.


• Frank


• Rather than getting the free software, could you get paid for it?


• Shel


• Adsense is a primative way to find stuff


• Analytics and metrics are holy grails to find how influence is done.


• The attention is heading to the influencers


• Robert


• Had lunch with two guys from Kraft Foods


• Their management doesn't encourage blogging.


• They have a recipe site --more of this helpful marketing


• Honda has a series of Honda ads that go viral


• Discusses how Frank suggests that online video for cooking could occur.


• John Furrier has done this with podtech.net

19) Jeremiah Owyang: It's about Relationship marketing, Community Marketing, not about Top Down Marketing and forceful selling

• Shel


• Agrees, the stuff that is 'pushing' stuff out will be driving users away


• Robert


• TechRanch in Montana


• Robert is overwhelmed with pitches from companies

20) Frank Gruber: make them simple to understand and digest. RSS or Atom should be called something else...so people get it

• Shel


• Says RSS should be as easy as changing channels


• Robert:


• Microsoft research shows that When a company gives stuff for free, they get more money in return rather than charging for it


• Shel


• That may work for MS, but smaller companies can't give stuff for free


• Robert


• Google Images, and Google properties.


• Shel


• Google Images can't make money


• Robert


• Different groups within MS need to figure out revenue models

21) How can you convince your companies, where can you point them to ?

• Shel


• Don't force your culture to blog


• You can't stop employees from blogging


• noticed that some corp comm groups have the most resistance.


• Companies will have to blog, as the next generation will be coming.

22) Character Blogs

• Shel


• Tony created a character blog,


• Discusses the conversations at NewComm


• Who wants to talk to a talking Moose?
  
  
• Discussed the Darth Vadar blogs a well

23) Changes in culture

• Robert
• People in the valley had time to develop products
• Fight the corporate scandels
• Sick of Marketing dont by committee
• Anti Marketing Marketing
• Swimming downstream rather than upstream

24) Om Malik's thoughts, Web 2.0 is not a technology but a way of thinking, kind of like how Robert did this at MS

• Robert
  
• WOM at his camera sales experience in San Jose
• Web 2.0 is tying into the WOM experience, it's an enabler
• Shel
• The tools are not as important as what the outcome is
• Doesn't like the term 2.0
• Considers himself a journalist

24) Blogging and Journalist

• Shel:
• Discusses london bombings and pics put on flickr
• References Rodney King
• There are more people that have cameras
• Need to have closer alignment with journalists

my fingers hurt.