Pic of John Schwartz, CEO of Sun from Frank
I'm here to learn, and I'll pass on the knowledge to you:
I'm at Supernova
, sitting in the fourth row, on the aisle --I'll have some great shots of the panelists and speakers. Some others are already posting pictures here
. It's been a while since I've been to a large structured conference (Syndication in Dec?) most of the events I attend are free, or I speak at smaller conferences --this one is full blown. (edit: The wifi here is spotty reports Valleywag
The crowd here at Supernova is much different than the blogger vlogger geek events I sometimes attend, probably because of the price of this conference --it's really intended for those with deep pockets, or in my case a corporate enrichment pool that I can draw from.
As always, I'll be taking detailed notes and findings from the conference to share with you all, and to serve as a reference point in my professional career and for my employer.Observations:
- It's Romantic in here...because it's dark in here, I think Kevin Warbach is trying to get Romantic with the crowd, or the Palace is running low on power. ;)
- Kevin says it's a 'conversation of conversations' huh?
The internet is in a supernova --it's exploding. Kevin warned the room to be respectuful of bandwidth. Some of the videos will be streamed into Second Life. There is a Supernova lounge where you can hang out virtually and watch the videos. Kevin showed a video from Ask as Ninja made a guess video, for "SuperNinja Conference (movie)
" this was clearly in response to the Bloggercon conference --great comeback. A cool guy next to me Adam Broitman
is playing Second life at the conference--he's attending a virtual conference at a conference.Johnathan Schwartz, CEO of Sun.
Craig Newmark, Founder of Craig's List and Customer Service Rep
- "100% of companies are looking to IT, as they did a hundred years ago to electricity"
- "Search is a commodity"
- "Particicipatory Media"
- More Nokia camera phones than actual cameras made by traditional camera manufactures --prolific as everyone can participate.
- Sun puts consumer reviews of prodcuts, he'd rather they critisize the product in front of them, rather than behind them.
- Kevin asks "should CEOs blog?"
- John, refers to ceos 5 years ago not getting email, the job of every leader is to communitcate the vision of the company, to all audiences. Blogs are very efficient mechanisims to communicate. CEOs make fewer and fewer decisions every year, the developers are making decisions, and they don't use NYTimes or WSJ. They're using digg.
- Kevin asks "Scoble suggests it's good that Bill Gates doesn't blog"
- John suggests that it's ok for CEOs to blog, and he's not the most popular blogger, there are 1000s of blogs, specific java audiences may prefer developer blogs.
- How many OS are you carrying with you? Your watch, camera, phone, PC.
Panel: Power to the people
- Craigslist is one of the 10 most popular websites on the internet
- Focus on serving the community
- Doesn't like the term UGC
- Says his site is a 'flea market' not just to buy, but also to talk to others
- Turn the control as much as possible over to the people that use it.
- People are trustworthy percentage wise, help out the good guys, and they'll take control
- He prefers the title Customer Services Rep
- Democracy is the worst kind of government but better than the rest
- Craigslist is in the center of changing the way newspapers are doing business.
Mena Trott, Six Apart | Craig Newmark, Craigslist | Saul Klein, Skype | Tina Sharkey, AOL | Gil Penchina, Wikia.What do you do to reach out to the community
What's the importance of users?
- Craig: we dont do much, rely on word of mouth, build communities
- Saul: Bring voice to the web. Groups are organizing skypecasts (group voip) around events that happen, such as on tv, or political.
Scale of Communmities:
- Tina: center of everything, AOL just provides the context, the users create the conversation.
- Mena: Most of the product are build by users, many of the current employees were heavy users previously.
- Craig: Prefers the term 'People' over 'Users'
Will you introduce Voice (voip) into your apps?
- Mena: It's ok to have small converations as well as larger groups
- Tina: Many people don't like to be in larger communities, they want the small focused experiences.
- Tina: Each person has their own community
- Gil: Prefers the larger scale of community, wants the larger common
- Craig: Provide a platform and allow emergent behavior to occur.
- Mena: many folks don't realize they're reading blogs
Reffering to Nick Carr's post on Democracy, it's really more structured than free
- Craig: nice to have, maybe later, as limited resources
- Tina: AOL will launch a 'phone' later this fall
- Mena: Not a big podcasting fan, she likes to Skim content via text. People are adding little audio or video snippets.
- Saul: Synchronus vs Asynchronus
- Craig: Markets are Conversations (from cluetrain), "get out of the way, people are pretty good at things"
Question from Mark Stahl: "Most people are not good?"
- Saul: We're more like a participotory democracy, issues are escalated up the hieaarchy. Anyone can go in an edit and delete pages --if you get enough good people, you can police the bad people, small communities that get involved in the media.
- Mena: Has noticed difference cycles and patterns. Some of her friends are getting tired of blogging, as they're getting tired of the noise.
- Tina, deploys reputation management, that's important (think ebay profile and raplife)
he brings up examples of spaming phishing, spamming, prostitution on craiglist, sex chat on AOL. Refers to the story of a stolen sidekick.
What about massive noise from all the CGM?Panel: Innovation in Established Corporations
- Saul: Backs up that his experience at ebay that most people are good
- Tina: Tries to build a platform for the community. Tries to put the tools of the users --and let them self regulate. Serve the good people.
- Saul: Analogy of gardens that users are building, sometimes users weed, sometimes the gardener does it.
Linda Sanford, IBM | Sean Park, DrKW | Kim Polese, Spike Garden
Abstract: "The same forces driving consumer Internet innovation have consequences for large, established organizations, whether corporate or governmental. How can these organizations take advantage of collaborative tools, mobility, open source, ubiquitous connectivity, real-time interactivity, rich media, and other developments, rather than being left behind?"
- Kim: The lines between user customer and employee begin to blur. A new type of company is emerging to aggregate data, (like technorati)
- Sean: Change is difficult for cross generational management
- Sean: Could use some better names than 'wiki'. Great time shifted collaboration tool.
- Linda: IBM has an island on second life already. There's been an explosion of people building online communities
- For effective innovation, encourage failures
- Good coverage by Mark at 3point3 on Linda's presentation on virtual communities
Usama Fayyad (Yahoo!)
Panel: More than just a game
- 12 terabytes of data are collected each day and growing
- Yahoo has a better daily reach larger than the super bowl
- Search, Community, Personalization, Value of Keyword power!
- If you expose a brand ad a week before on Yahoo users are 139% more likley to click on algoritmic and sponsored links
- 249% more likely to clcik on sponsored search clicks
- Driving 91% more activity on a site
- They demonstrate contextual pictures, by taking a photo from the mobile phone. It will be uploaded to flickr, and contextual information can be approved. It will suggest some tags based upon the context
- Flickr will suggest some tags.
[Moderator: Dan Hunter (The Wharton School), Amy Jo Kim (Shufflebrain), Doug Failor (Joint Futures Lab, DOD), Charles Moore (Reuters), Michael Zyda (USC Gamepipe Lab), Philip Rosedale (Linden Lab)]
- hardware devices are being created that can read emotion, and video games will respond.
- This can be applied to the workplace as well.
- Second life, showing it as non-entertain ment features
- Teachers can stream video in second life. This high school teacher built a planterium to teach his students to learn about astronomy --cool.
- Interscope created a listneing loft for "Regina Specter" you can listen to her album there, as well as see her pictures
- The department of defense, is playing video games in order to learn how to apply video games to combat arts.
Attention: I've moved to Web-Strategist.com
--you'll find more of my thoughts there. I've selected specific posts to add this link to.