

Left: A Snapzilla postcard from Second Life: look at all the fun Nylon and i are having Toast

Are these names of droids in an upcoming Star Wars film?

Ford Foundation Seeking Full Time Web Strategist, E-Products Manager in Manhattan.The Ford Foundation is a private philanthropic institution that serves as a resource for innovative people and institutions worldwide. Our goals are to: Strengthen democratic values; reduce poverty and injustice; promote international cooperation; advance human achievement. This has been our purpose for almost half a century.
The position is Full Time, and in Manhattan NY, (A perk right there) and they are willing to relocate the right individual (they also have a pretty good benefits package). Here's a brief summary:The Web Strategist reports directly to the Communications Director and will play a lead role in conceiving and implementing a strategy for the Foundation’s website and e-based external communications. Under the supervision of the Director of Communications s/he will design a blueprint for overhauling the Foundation’s website, introduce e-based communication tools that support the Foundation’s evolving communications plans and goals, and guide the Foundation’s thinking on creative and mission-driven uses of the web and other interactive media.Rather than I post her email up on my site and she get spammed from dawn to evening, please send me an email, and I'll connect you to her at jeremiah_owyang@yahoo.com.








Dell to build Offline Click Stores



My fingers hurt from typing the following show notes:

1. How often do other major corporations get talked about?
2. Are they participating in the online conversation?
So I decided to answer these two questions in the following way.
For question #1, I decided to take a rough average for the last month via Technorati. I also decided to grab the total number of posts that included the company's name. (I recognize some inherent problems here and where possible I've attempted to aggregate it.)
For question #2, I figured I would google "xyz company blog" and look on the first 3 pages of results. I limited it to 3 pages because if the company can't get their blog to show up in the first 3 pages of google results for these terms then it's probably pretty worthless.
It's interesting to see the results, just the sheer number of consumers talking about compaies, talking back, and creating a new media. Look at how many are not participating in these conversations? In the last few months we've had the cover of Business Week (attack of the blogs) discussions in NYtimes, it's really everywhere. Hopefully companies are watching and listening at the very least.


Hey Jeremiah,
Was just reading your post referring to my Google Properties post yesterday. Thought you’d appreciate a screen shot of our session times for the same sites (ask and ye shall receive). The times you quoted from Nielsen look like average visit time cumulative over a months time (not sure about time frame) our average session time below is per visit. BTW, average session time for MySpace is 28:21.
-Bill
Bill Tancer
GM, Global Research
Hitwise USA Inc.
2 Bryant Street, Suite 240
San Francisco, CA 94105
Phone: (415) 597-4200
Blog: http://weblogs.hitwise.com/bill-tancer



My good bud Waili and former colleague at Exodus was able to get me a pass to the SF Gartner Conference in San Francisco this week, however I've been too busy with work to get away --Thanks Waili, it's much appreciated. Apparently, I missed a very interesting topic as Nick Carr reports that CIOs Flee IT:
Tracy A. Sheridan has invited me to participate in an interactive podcast with Shel Israel and Robert Scoble --the Naked Boys. If you've been following my blog, you'll know that I'm a big fan, and consider Shel a key resource in my development in business blogging --which I've helped to spearhead at my day job.

"More importantly all the advanced techniques in the world will not add any value if you don’t understand what your core customer segments are and what the needs and wants are of each of those segments. The web is such a complex environment that anything done on a sample of six or eight or ten or twenty is rarely representative of the “real world” interacting with our websites.
Challenges galore!"
The first step in understanding your user is Who your user is both for quantitative and qualitative --Galore it is!



I'm deciding to share a bit of my personal life with you.








Left: Chris Messina's famous Color 2.0 dabber via Ross Mayfield
I enjoyed some beers and a hot link with Daniela, Danny, Sally, Mark, and Julio at the Giants game last night –Bonds did not reach the homerun milestone, but we had fun regardless. I shared with Daniela (who has roots in Information Library Sciences, and works for a premium content aggregator) some wisdom that Robert Scoble shared with me on multiple times I’ve talked to him about the “membrane of the corporate culture”. Robert mentioned that the membrane could be felt, and customer evangelists will push that membrane, let it heal, then push it again –each time getting closer to the customers.
For corporate blog (substitute this word for customer if you prefer) evangelists like Daniela and myself, this wisdom from Scoble is all to true. She shared with me her ideas on training the sales account teams at her company to understand blogs, at Factiva, understanding the information needs of their clients is critical to their success.
We smiled as we compared the parallels of how SMTP (another word for email) evangelists had to struggle to obtain adoption –many think blogging is the same.
New Hire Checklist: 2010
Very interesting Video Game. I just ran across this older video done in 2005. A game called Spore (By the creator of Sim City) --worth checking out the video. More discussion on this blog. Interesting experience as the player can start with a single celled organism, then build it into an intelligent creature --you eventually build civilizations, and then advance other planets in your solar system and beyond.









Thanks Robyn for the info on Plaxo acquiring HipCal. FYI the plaxo team has stopped sending those email 'join' notices, that should curb those type of messages. She writes that "I’m a sucker for a cool calendar app so I’ll probably check it out."
I'm a fan of the Lost TV series, and even a bigger fan of online cross overs. it's an interesting fantasy of individuals stuck on an island (regardless of how many new people popup). In addition to tying into online activities, they offer streaming video, as well as channels for iPod users to download --a TV show that's left the television.

Jeremiah is a Global Web Strategist. These personal thoughts are his alone, and none others.