The Ford Foundation is a private philanthropic institution that serves as a resource for innovative people and institutions worldwide. Our goals are to: Strengthen democratic values; reduce poverty and injustice; promote international cooperation; advance human achievement. This has been our purpose for almost half a century.The position is Full Time, and in Manhattan NY, (A perk right there) and they are willing to relocate the right individual (they also have a pretty good benefits package). Here's a brief summary:
The Web Strategist reports directly to the Communications Director and will play a lead role in conceiving and implementing a strategy for the Foundation’s website and e-based external communications. Under the supervision of the Director of Communications s/he will design a blueprint for overhauling the Foundation’s website, introduce e-based communication tools that support the Foundation’s evolving communications plans and goals, and guide the Foundation’s thinking on creative and mission-driven uses of the web and other interactive media.Rather than I post her email up on my site and she get spammed from dawn to evening, please send me an email, and I'll connect you to her at firstname.lastname@example.org.
1. How often do other major corporations get talked about?
2. Are they participating in the online conversation?
So I decided to answer these two questions in the following way.
For question #1, I decided to take a rough average for the last month via Technorati. I also decided to grab the total number of posts that included the company's name. (I recognize some inherent problems here and where possible I've attempted to aggregate it.)
For question #2, I figured I would google "xyz company blog" and look on the first 3 pages of results. I limited it to 3 pages because if the company can't get their blog to show up in the first 3 pages of google results for these terms then it's probably pretty worthless.
It's interesting to see the results, just the sheer number of consumers talking about compaies, talking back, and creating a new media. Look at how many are not participating in these conversations? In the last few months we've had the cover of Business Week (attack of the blogs) discussions in NYtimes, it's really everywhere. Hopefully companies are watching and listening at the very least.
Was just reading your post referring to my Google Properties post yesterday. Thought you’d appreciate a screen shot of our session times for the same sites (ask and ye shall receive). The times you quoted from Nielsen look like average visit time cumulative over a months time (not sure about time frame) our average session time below is per visit. BTW, average session time for MySpace is 28:21.
GM, Global Research
Hitwise USA Inc.
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San Francisco, CA 94105
Phone: (415) 597-4200
Jeremiah is a Global Web Strategist. These personal thoughts are his alone, and none others.